1. Once the print preview is confirmed and sent to print, no further changes are allowed. We are not responsible for any content and typo errors thereafter.
2. Colour variance is around the 10% range. Colour variance might occur between print runs or within the same print run.
3. Cut position variance of final product within +/-2mm; Foil/Emboss position variance within +/-2mm; Spot UV position variance within +/-2mm
4. We fulfil 96% of our orders on time. However, there are times when fulfilment is delayed due to exceptional circumstances that may not be within our control. We will endeavour to resolve these issues as quickly as possible to minimize delay.
CMYK vs RGB Explained
With RGB colours, the graphics are made up from Red, Green and Blue; with CMYK the colours are made up from Cyan, Magenta, Yellow and Black. Printers use a blend of CMYK to create colours on paper while video displays monitor, including the one you are using now, uses the RGB system to display colours. Due to physical limitations of inks (which is explained here), the CMYK process cannot achieve the full spectrum of RGB colours. This problem is most obvious with bright fluroscent colours which appear much duller in the CMYK color space.
Because of this, make sure the colour setting in your graphics application is set to CMYK mode. The same colour under different colour modes can drastically affect the actual colour displayed on your screen. To get the best results, one should complete the conversion to CMYK first before readjusting the colour balance to match the original graphic.
RGB Colour Mode
CMYK Colour Mode
Due to monitors/screens using RGB to display colours and variations between different monitors, there may be a difference between the colours viewed on screen and on print even when working in the correct CMYK colour mode. Furthermore, due to uncontrollable environmental and material variance in the printing process, there may and often will be a 10-15% difference between colours within the same batch and between batches
Bleeds and Safe Zones
When your artwork runs to the edge of a sheet of paper, a bleed of 3mm around the edges of the document is needed. Your printed product is generally always cut from a larger piece of paper. The cutting of the printed sheet is not 100% accurate and suffers from 1-2mm of cut variance, therefore the bleed is used as a "buffer" for this variance to ensure that graphics run smoothly to the edge.
Because of cut variance, a recommended practice is to allow for a safe zone of 3mm from the edge. Important artwork or details should not lie between the edge and the safezone.
Create Text Outlines
Text will not be displayed as intended if the file is opened on a computer that lacks the deployed fonts. Instead, a substituted font is used by the software and this produces undesirable print results. Therefore, if your document uses uncommon fonts, it is important to convert all text into shapes before submitting it to us. Once the conversion is complete, converted custom fonts( now in the form of vector shapes) can be easily viewed by our computers.
1. Creating Outlines in Adobe Illustrator
Select Text > Go to ‘Type’ Header> Select ‘Create Outlines'
2. Creating Outlines in Adobe Photoshop
Select Text Layer > Go to ‘Type’ Header > Select ‘Convert to Shape’
Minimum DPI settings
To ensure a clear and smooth printed outcome, graphics within the document need to be at least 300 dots per inch("DPI") or higher. Graphics with DPI below this value run the possibility of pixelation and blurriness.
Print DPI vs Web PPI
A common misconception is that 72 DPI (or more accurately pixels per inch, PPI) requirement of web images is sufficient for print since the image is clear on screen. However, the underlying image generating mechanism for video displays(i.e your monitor) and print is completely different. The DPI measurement of a printer needs to be significantly greater than that of a video display in order to produce images of similar quality.